Planning your next escape from the UK? Whether you're dreaming of sun-soaked coastlines, vibrant city life, or charming hidden gems, Europe is bursting with unforgettable holiday destinations that cater to every kind of traveller. As we step into 2025, British holidaymakers are showing strong interest in a mix of iconic cities and lesser-known, budget-friendly havens. From the romantic streets of Paris to the turquoise waters of the Albanian Riviera, Europe offers something for every taste and budget.

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In this comprehensive guide, we've curated 10 of the most trending holiday destinations from the UK to Europe. You'll find a detailed breakdown of must-see tourist attractions, local cuisine you can’t miss, accommodation options, hotel booking tips, estimated travel costs, and expert recommendations for making the most of your journey. Whether you're a solo adventurer, a couple seeking a romantic retreat, or a family looking for value and fun, this list will help you discover the best places to visit in 2025.

 

1. Paris, France

Tourist attractions Paris

Why It’s Trending: TripAdvisor lists Paris as the top international destination for UK travellers this summer.MediaRoom
Top Attractions: Eiffel Tower, Louvre, Montmartre, Seine river cruises, Versailles.
Famous Food: Croissants, escargot, duck confit, macarons from Ladurée or Pierre Hermé.
Accommodation & Booking Tips:

For a 4?star central stay, expect ~€200?€300 per night. Book early (Eurostar or flights) and exploit shoulder season deals in spring/autumn.
Estimated Budget (5 days):

  • Transport (return Eurostar): ~£120?200

  • Hotels (4 nights @ €250): ~€1,000

  • Daily food & attractions: €100/day ≈ €500

  • Total: ~£1,600?2,000

2. Benidorm, Spain

Why It’s Trending: Ranked #2 for UK travellers this summer.MediaRoom
Top Attractions: Sun?soaked beaches, Terra Mítica theme park, Algar Falls day trips, vibrant nightlife.
Famous Food: Tapas, paella, fresh seafood.
Hotels: Wide range from €70?€150/night for mid?range; all?inclusive packages offer great value.
Estimated Budget (7 days):

  • Flights: ~£60?100

  • Accommodation: €840?1,050

  • Daily expenses: €70

  • Total: ~£700?1,000

3. Rome, Italy

Why It’s Trending: Ranked #3 among UK travellers.MediaRoom
Top Attractions: Colosseum, Vatican, Pantheon, Trevi Fountain.
Famous Food: Carbonara, gelato, pizza al taglio, suppli.
Hotels: Mid?range near the historic centre: €120?220/night.
Estimated Budget (5 days):

  • Flights: ~£80?150

  • Accommodation: ~€700

  • Daily food & museums: €90/day ≈ €450

  • Total: ~£1,300?1,600

4. Tirana & Albanian Riviera

Why It’s Trending: Search interest has surged, and Wizz Air launched £19.99 flights to Tirana.Sail CroatiaThe Sun
Top Attractions: Tirana’s colourful architecture, Krujë Castle, Sarandë beaches and secluded coves dubbed the “Maldives of Europe.”The Sun
Famous Food: Byrek pastries, tavë kosi, fresh seafood.
Hotels: Budget?friendly—Airbnbs £14?21/night, local guesthouses.The Sun
Estimated Budget (7 days):

  • Flights: ~£40

  • Accommodation: £105?150 total

  • Daily spend: £30/day ≈ £210

  • Total: ~£400?500

5. Malta

Why It’s Trending: The second most searched European destination by UK travellers.Sail Croatia
Top Attractions: Valletta, Blue Lagoon (Gozo), Mdina, Megalithic temples.
Famous Food: Pastizzi, rabbit stew, Ftira Maltija, ?bejniet cheese.
Hotels: Mid?range in Valletta or St Julian’s: €100?160/night.
Estimated Budget (5 days):

  • Flights: ~£60?120

  • Hotels: ~€600?800

  • Daily spend: €80/day ≈ €400

  • Total: ~£1,200?1,600

6. Greece (Santorini & Corfu)

Why It’s Trending: Santorini had over 2 million UK searches, Corfu 1.5 million.Sail Croatia
Top Attractions (Santorini): Oia sunsets, volcano hikes, black?sand beaches. (Corfu): Its Old Town, Achilleion Palace, beaches.
Famous Food: Gyros, moussaka, fresh fish, local wine.
Hotels:

  • Santorini: €200?350/night (peak)

  • Corfu: €80?150/night
    Estimated Budget (7 days, mixed):

  • Flights: ~£150?250 (incl. transfers or ferry)

  • Hotels: ~€900

  • Daily spend: €100/day ≈ €700

  • Total: ~£1,800?2,300

7. Albania & Emerging Alternatives (Tropea, Pefkos)

Why It’s Trending: Many UK travellers are seeking flavour?packed, alternative destinations over big culinary capitals. Tropea (Italy) and Pefkos (Greece) are rising in popularity.Airbnb Newsroom
Top Attractions (Tropea): Clifftop beaches, historic centre, coastal views.
Top Attractions (Pefkos): Sandy coves, water sports, laid?back Greek island vibe.
Famous Food: Italian gelato, Greek meze, fresh seafood.
Hotels: Small boutique inns: €70?120/night.
Estimated Budget (7 days): ~£800?1,200 total, depending on island hopping or mainland stays.

8. Algarve, Portugal

Why It’s Trending: Recognised repeatedly as best value, beloved for beaches and safe family?friendly charm.Post OfficeWikipedia
Top Attractions: Praia da Rocha, Marinha Beach, Caldas de Monchique spa town.Wikipedia
Famous Food: Cataplana seafood dish, piri?piri chicken, pastel de nata.
Hotels: €90?180/night depending on proximity to beach and amenities.
Estimated Budget (7 days):

  • Flights: ~£80?120

  • Hotels: €630?1,260

  • Daily spend: €70/day ≈ €490

  • Total: ~£1,050?1,500

9. Dubrovnik, Croatia

Why It’s Trending: A perennial favourite for summer bliss.luxlifelondon.com
Top Attractions: medieval Old Town, walking the city walls, Elaphiti Islands boat tours.
Famous Food: Peka (slow?roasted meat dish), fresh oysters, local wine.
Hotels: Luxury can soar, but mid?range: €120?200/night.
Estimated Budget (5 days):

  • Flights: ~£100?180

  • Hotels: ~€600?1,000

  • Daily expenses: €80/day ≈ €400

  • Total: ~£1,400?1,800

10. Ljubljana, Slovenia & Riga, Latvia

Why They’re Trending: Valleys of charm and affordability; recommended in budget lists.PACK THE SUITCASESThe Times
Ljubljana (Slovenia): Walkable, green, with castle views.
Riga (Latvia): Medieval Old Town, Art Nouveau architecture, budget?friendly.PACK THE SUITCASESThe Times
Famous Food (Ljubljana): Kranjska klobasa sausage, potica (nut roll).
Famous Food (Riga): Grey peas and bacon, rye bread, local beer.
Hotels: €60?100/night for central, stylish stays.
Estimated Budget (5 days):

  • Flights: ~£80?130

  • Hotels: ~€300?500

  • Daily spend: €50/day ≈ €250

  • Total: ~£600?900

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