In this blog you will find the correct answer of the Coursera quiz Competitive Strategy Coursera week 3 Quiz mixsaver always try to bring the best blogs and best coupon codes


1.Which of these products are complements?

  • DVD and DVD-Player
  • Pencil and Eraser
  • Smartphone and Mobile Application.
  • Sugar and Honey
  • Butter and Margarine



2. Tobias thinks about buying a computer to run statistical analyses. He has never had a computer before. He is more likely to buy a computer if the prices for statistical software packages…

  • …stay stable
  • …drop
  • …increase



3. Which of these statements are correct?

  • Substitute goods always have complementary effects.
  • Poles and skis are classical examples of complementary products.
  • The cross-price elasticity can only be calculated for products with a high degree of complementarity.
  • Cars and bicycles are classical examples of complementary products.
  • Two products A and B are complements if the demand for B increases when the price of A decreases and vice versa.
  • Complementary products have a negative cross-price elasticity.
  • The cross-price elasticity indicates how much the profit of one good increases if the demand for the other good drops.



4.Imagine consumer electronics manufacturer “Banana” reduces the price for its portable music player by 10%. In the month after the price drop, sales of Banana’s earphones increased by 8%. At the same time, Banana also sold 5% more travel charges for its portable music player.


Which of the following products have the highest degree of complementarity?

  • Portable music players and earphones
  • Earphones and travel chargers
  • Travel chargers and portable music players


Practice Quiz:  Strategies for Complements



1. Under certain circumstances, it makes sense to produce the complementary product yourself.


You should not produce it yourself if…

  • …the consumers in the market have heterogeneous preferences.
  • …there are many substitute products.
  • …you want to internalize the externalities of the two products.
  • …you expect that your potential customers will be put off by your dominant position in the market.



2. Which of the following statements are correct?

  • Customers with high switching costs are more valuable to the firm.
  • If customers fear a lock-in effect, they may not purchase the product.
  • Bundling means that customers can mix and match their favourite products.




3. “Toastmaster”, the UK’s major manufacturer of toasters is in financial difficulties. The four big producers of toast bread announce that they support the company with an interest-free credit. What could be their motivation?

  • The toaster manufacturer will remember this when the other companies need assistance and will return the favour.
  • Supporting the toaster manufacturer can help decrease the price for toasters. This could increase the demand for toast bread.
  • This could improve the quality and design of the toasters and subsequently also increase the sales of toast bread.
  • It is always better for the toast producers to support the toaster manufacturer rather than producing toaster themselves.



4. “Niglette” is producing razors and razor blades. The company thinks about decreasing the price for its razors so that the profit margin for razors is almost zero. At the same time, they want to increase the price for razor blades.


What could be potential risk in this context?

  • The consumers only buy razors.
  • Consumers only buy the cheaper razor from the company.
  • The consumers buy the razor blades from a different company.
  • Consumers are deterred due to the increased dominant position of the company.




Practice Quiz: Complements and Cooperation



1.Which of the following statements are correct?

  • A typical characteristic of strategic partnerships is joint equity ownership.
  • Strategic partnerships imply that one firm takes over the other firm.
  • Complementors can never be competitors.
  • Competitors can also be complementors.
  • If two firms are economically integrated they always engage in an intensive exchange of information.



2. Which of the following statements are correct?

  • Economic integration fosters organizational integration.
  • Economic integration can be achieved through frequent exchange of knowledge.
  • If two firms own shares of each other they tend to be more willing to share knowledge and coordinate their behaviour.
  • Companies always have an interest in sharing knowledge with each other.
  • Organizational integration fosters economic integration.
  • Economic integration can be achieved through cross ownership of equity.



3.In which of the following situation(s) is cooperation likely?

  • Two companies produce the same product.
  • Two firms produce complementary goods.
  • Two companies interact very often.
  • Two companies have the same number of employees.



4.If two manufacturers produce complementary products there is…

  • … less need for economic integration.
  • … more need for economic integration.



Quiz: Complementary Products and Strategic Partnerships



1. Imagine you are a printer manufacturer. Which of the following aspects might keep you from producing ink cartridges? (There can be more than one correct answer)

  • Market for ink cartridges may be unattractive.
  • Lack of competencies which are required for the production.
  • Prospective customers might be put off by your dominant position.
  • Better tailoring of ink cartridges to printers.
  • More knowledge about customers.
  • Opportunity to set higher prices.



2.If A and B are complementary products, how should the following  look expression like?


  • <
  • >



3.What are typical characteristics of strategic partnerships? (There can be more than one correct answer)

  • Low exchange of information
  • Joint equity ownership
  • Organizational integration
  • Shared decision making
  • High degree of competition
  • Coordination mechanisms



4.Is the following statement true or false?

Products A and B are complements if A increases users’ utility from B, and vice versa.

  • True
  • False



5.Which of the following strategies can help to internalize the positive effects that complements exert on each other? (There can be more than one correct answer)

  • Soft commitment
  • Increasing lock-in
  • Bundling
  • Aggressive behaviour
  • Cross subsidies
  • Multiple repetitions


6. What are possible benefits of economic integration in the context of strategic partnerships? (There can be more than one correct answer)

  • Alignment of interests
  • Feasibility of inter-organizational coordination
  • Increasing competition
  • Internalization of positive externalities
  • Feasibility of retaliation



7. Which aspect of a strategic partnership is highlighted in the following graphic?


  • Economic Integration
  • Organisational Integration



8.What’s the idea of cross subsidies?

  • Product A is sold at small margins (even loss) to increase sales of complementary product B (high margins).
  • Firm sells product A and complement B combined as a package.
  • The more complementary products exist, the more costly it is for customers to change to another product.



9.Why does it make sense to support the supplier of the complement to the own product? (There can be more than one correct answer)

  • Higher level of employee satisfaction
  • Higher quality of complement
  • Lower quality of the complement
  • Higher sales of complement



10. Which of the following pairs of products are complementary products? (There can be more than one correct answer)

  • Powdered laundry detergent and liquid laundry detergent
  • Video Console and Video Game
  • PC and Monitor
  • Car and Fuel
  • Tablet and Laptop
  • Toothbrush and Toothpaste
  • Tennis Racket and Squash Racket
  • Audio CD and MP3 file


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