Introduction to Personal Branding – Coursera Quiz Answer

 

 

 Week-1 

Why Branding? It’s the same question each time, but the answer options are all different! For each question, there is only one correct answer.

 

 

1.Why bother with building your personal brand?

  • It provides you a reason to spend time figuring out what’s important to you, and therefore what you hope to do professionally
  • You have nothing better to do, and this seems like a great way to kill time

 

 

2.Why bother with building your personal brand?

  • It will differentiate you from people who do similar work, and create awareness of information that is important to your work.
  • You have nothing better to do with your time.

 

 

3.Why bother with building your personal brand?

  • It gives you the opportunity to put your best foot forward and build your reputation
  • You can create a mask in order to fool people into thinking that you’re something that you’re not, thereby creating confusion and chaos

 

 

4. Why bother with building your personal brand?

  • It provides a way for the right kinds of people/professional opportunities to find you.
  • You have nothing of any real substance to offer, so you’re building a facade.

 

 

5. Why bother with building your personal brand?

  • Because all of the cool kids are doing it, and being cool should be our life goal
  • Ensuring that your external professional image matches your internal values

 

 

6. Why bother with building your personal brand?

  • You’re out to take as much from the world as you possibly can, stomping on anyone who gets in your way!
  • You have gifts to give this world, and building your brand provides an efficient means of gift delivery

 

 Week-2 

There is No Quiz in This Week

 Week-3 

There is No Quiz in This Week

 Week-4 

There is No Quiz in This Week

 Week-5 

Quiz: Reputation Management

 

1. In order to create an online reputation management plan, what one thing must you first have?

  • A job
  • A digital presence
  • A Ph.D.
  • A contract with a reputation management service

 

 

2. What is one thing that you can do in order to easily monitor your online presence?

  • Create a sub-Reddit asking the good people of the internet to Google you.
  • Create a search alert for your name.
  • Pay a reputation management service to monitor your online presence.

 

 

3. How often should you check the privacy settings on all of your social media accounts?

  • Once per month.
  • Twice per week.
  • Never.

 

 

4.In the lecture, I explain a rule which governs the ratio of content to promotion which you should use as a guide for posting on the Internet. What is the ratio?

  • The 60/40 Rule
  • The 50/50 Rule
  • The 80/20 Rule

Quiz on Digital Privacy

 

1. What is the one thing that you should take away from the Digital Privacy lecture?

  • Free puppies are wonderful!
  • Free coffee shop wifi is completely secure.
  • Assume that there’s no such thing as digital privacy.

 

 

2. In order to be truly authentic, you must share on the Internet everything that you believe.

  • True
  • False

 

 

3. In our current environment, it is difficult to have your privacy (digital or otherwise) violated.

  • True
  • False

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