Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

  •  Guest post the article to as many sites as possible
  •  Create an infographics and share it with relevant bloggers
  •  Create diverse and unnatural links
  •  Distribute links in comment sections of websites

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

  •  It is longer
  •  It is not preferable
  •  It uses structured markup
  •  It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

  •  410
  •  302
  •  200
  •  301

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

  •  Spam injection
  •  Cloaking
  •  Sneaky Redirect
  •  Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

  •  Provide a 150 x 80 pixel thumbnail image
  •  Add Schema.org VideoObject
  •  Convert .mp4 videos to .mov
  •  Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

  •  Responsive version
  •  Submitted version
  •  Mobile version
  •  Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

  •  Google Analytics
  •  Google Keyword Planner
  •  Google Search Console
  •  Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
    User-agent: Allbots
    Disallow: \*
  • [ ]
    User-agent: /
    Disallow: \*
  • [ ]
    User-agent: /
    Disallow:
  • [x]
    User-agent: \*
    Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

  •  Both the pop-up and the content of the page will be indexed
  •  The pop-up will be indexed instead of the desired body content
  •  An interstitial pop-up is treated the same as a soft 404
  •  The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?

  •  No title or meta description tags were provided
  •  The Keywords is too competitive
  •  Robots.txt is configured to allow access
  •  The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  •  The site has been delisted from Google Search
  •  A Google News sitemap was not provided within 30 days of setting up a publisher center account
  •  The site kept updating the dates to make the content appear fres, without changing
  •  The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

  •  Using a gTLD with subdomain
  •  using URL parameters
  •  Using a ccTLD
  •  Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

  •  Recommend that they add more products
  •  Work on compressing image files
  •  302 redirect all product pages to URL that contains target keywords
  •  Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

  •  The Box With Paid Ads That Appear When You Perform A Search.
  •  This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  •  A Special Category Of Sites That Are Listed In Kid-safe Searches
  •  The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

  •  It Is The Main Body Of Text On A Particular Web Page
  •  It Is The Text Within The Left Or Top Panel Of A Web Page
  •  It Is The Visible Text That Is Hyper Linked To Another Page
  •  It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

  •  Microsoft + .pdf
  •  "Microsoft" + "pdf"
  •  Microsoft AND "pdf"
  •  Microsoft filetype:pdf

Q17. Which link is not crawlable?

  •  <a href="http://domain.com">
  •  <a onclick="newwin('domain.com')">
  •  <a href="http://domain.com" class="blue">
  •  <a href="../category-2/page">

Q18. Which choice represents the best header structure?

  • [ ]
    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H4: Wet Ingredients
    H2: Instructions
    H6: Reviews
  • [ ]
    H1: How to Bak Bagels
    H1: Ingredients
    H1: Dry Ingredients
    H1: Wet Ingredients
    H1: Instructions
    H2: Reviews
  • [ ]
    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H3: Wet Ingredients
    H2: Instructions
    H2: Reviews
  • [x]
    H1: How to Bak Bagels
    H2: Ingredients
    H4: Dry Ingredients
    H5: Wet Ingredients
    H6: Instructions
    H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  •  The site has been delisted from Google Search
  •  The site kept updating the date to make the content appear fresh, without changing the content.
  •  The articles have aged more than 365 days without any significant updates to the content or the site.
  •  A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q20. What is an example of a Google search result that can be found in position zero?

  •  Google Ads result
  •  featured snippet
  •  related searches
  •  autocomplete

Q21. When creating accessible video content, what should you consider including?

  •  transcript
  •  thumbnail
  •  Flash Player
  •  event tracking

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

  •  Buy donutbakingsupplies.com and 301 redirect to your website
  •  Add the keyword "donut supplies" to every page.
  •  Create a new blog with high-quality donut recipes
  •  Join a link farm to rapidly build inbounnd links.

Q23. Why is it important to be mindful of outbound follow links?

  •  There is a limit to how many links you can create.
  •  all of these answers
  •  Any follow links reduce your PageRank by 1.
  •  Your site's reputation is tied to the sites you link to.

Q24. Which statement is true about JSON-LD?

  •  It has no relation to JSON.
  •  It is the only structured data format available.
  •  It is considered the most complicated approach to adding structured data.
  •  It is Google's preferred structured data format.

Q25. What is a key reason why duplicate content might cause an issue with ranking?

  •  It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
  •  It requires using a 302 redirect, which dilutes PageRank.
  •  It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
  •  It makes it difficult for a search engine to determine the original and authoritative content source.

Q26. What attribute would you use to describe the content of an image?

  •  tabindex
  •  longdesc
  •  src
  •  alt

Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

  •  synonyms and related words
  •  queries about benefits, features, problems
  •  how-to and question-based queries
  •  focusing on only high-volume, high-popularity words

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

  •  Google Keyword Planner
  •  Google Tag Manager
  •  Google Search Console
  •  Google Suggest

Q29. Changing the title tag and/or meta description will have a measurable impact on your _.

  •  RSS
  •  CTR
  •  PPC
  •  LSI

Q30. How do keywords change as people progress through the buying cycle?

  •  They move from simple to more complex as searchers gather more information and then refine their choices.
  •  The stay simple, as searchers try to use as few words as possible.
  •  The keywords do not change much at all.
  •  They move from complex to simple, as searchers find answers to their questions.

Q31. Which technique is an example of black hat SEO?

  •  cloaking
  •  keyword research
  •  useful content
  •  on-page optimization

Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

  •  Use the pharse "local accountant" as a keyword to focus her website on.
  •  Focus on short-tail keywords.
  •  Register her business with a Google My Business account.
  •  Leave a link to her website in the blog comments of popular accounting websites.

Q33. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

  •  Blue Gloves
  •  href
  •  catalog/
  •  gloves.html

Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

  •  Log file
  •  HTTP/2
  •  Cron job
  •  Resource packet

Q35. Which page title references content that is evergreen

  •  Mega List of Teams Going to the Olympics
  •  Complete Coverage of Microsoft's Latest Announcement
  •  The Future of SEO in 2020
  •  How to Reheat Pizza

Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

  •  First Meaningful Paint (FMP)
  •  Recalculated Style Timing (RST)
  •  Latent Loading Signal (LLS)
  •  Cumulative Layout Shift (CLS)

Q37. What is this code is an example of?

{
   "@context": "https://schema.org",
   "@type": "Organization",
   "url": "http://www.domain.com",
   "name": "Bradley Corp.",
   "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "+1-555-555-5555",
      "contactType": "Customer service"
    }
}
</script>
  •  meta tag
  •  HTTP response
  •  XML sitemap
  •  structured data

Q38. Which search query would be most difficult to determine search intent?

  •  XBox live coupon
  •  Microsoft Office 365
  •  LinkedIn login
  •  LAX airport directions

Q39. When you conduct a search, what are the bolded words within the search listing description?

  •  suggested search terms
  •  related search queries
  •  keywords that match the search query
  •  words with a <b> tag assigned in their meta description

Q40. Which acronym is used to describe the page a user sees after submitting a search?

  •  SERT (Search Engine Results Page)
  •  INDX
  •  PARS
  •  SEM

Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

  •  Google does not use social signals to determine rank
  •  Social signals are identical to backlinks
  •  Social signals are used to determine topic authority
  •  Social signals provide a benefit only if they have structured data markup

Q42. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

  •  redirect allotment
  •  crawl budget
  •  velocity scale
  •  domain authority

Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

  •  Optimize the front page of your website to drive traffic from all category search terms.
  •  Optimize product category pages to drive traffic from individual category search terms.
  •  Optimize all pages on the site for all category search terms.
  •  Optimize product pages to drive traffic from individual category search terms.

Q44. You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
    User-agent: Allbots
    Disallow: *
  • [ ]
    User-agent: /
    Disallow: *
  • [ ]
    User-agent: *
    Disallow:
  • [x]
    User-agent: *
    Disallow: /

Q45. What is the relationship of click depth to PageRank?

  •  The deeper the click depth, the lower the PageRank
  •  PageRank and click depth have no relation
  •  The deeper the click depth, the higher the PageRank
  •  Click depth and PageRank are equal

Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet?

  •  Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
  •  Use the features snippet schema and apply an object that matches the correct snippet type.
  •  Google manually generates featured snippets, so there is no special technique.
  •  Submit the content through Google Search Console, and tag it with the correct snippet type.

Q47. Which approach is not advisable to geotargeting your website?

  •  using a gTLD with a subdirectory
  •  using URL parameters
  •  using a gTLD with subdomain
  •  using a ccTLD

Q48. What is a common best practice for handling search result pages on a blog's built-in site search?

  •  Set site research results to no-index.
  •  Do not use site search.
  •  Set site search to 404.
  •  Add a canonical from the search result page to the home page.

Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

  •  tertiary analysis
  •  ranked choice trees
  •  semantic analysis
  •  knowledge graphs

Q50 A webpage has this tag: <title>Brad's Bagels: How to Bake a Bagel</title>. However, the Google search result for this page displays this title: Brad's Bagels: Baking Bagels in the Oven. What is a likely explanation?

  •  The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title.
  •  The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.
  •  A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
  •  Google generated a new title using text on the page that more closely matched the search query.

Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content

  •  alt=""
  •  alt="Thin black line being used to seperate two blocks of content"
  •  alt="dec"
  •  alt="thin-line"

Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

  •  parameter stripping
  •  URL cloaking
  •  a 302 redirect
  •  a rel=canonical link

Q53. What data vocabulary is most commonly used when marking up content on a page?

  •  vocabulary.org
  •  RDFa.org
  •  schema.org
  •  data-vocabulary.org

Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

  •  RSS
  •  KYC
  •  YMYL
  •  BDB

Explanation: Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person’s happiness, health, financial stability, or safety.

Q55. When would it be necessary to 301 redirect every page on a site?

  •  when parameters are used in URLs
  •  when migrating from HTTP to HTTPS
  •  when launching a new redesign
  •  when creating a new subdomain

Explanation: From article: Types of redirects

Q56. What would contribute to a low bounce rate?

  •  Content does not match search intent.
  •  Page returns 404 error.
  •  Content reflects search intent.
  •  URL uses parameters.

Q57. What should be as consistent as possible across the web when developing a local SEO strategy?

  •  backlinks
  •  NAP
  •  LRP
  •  inbound links

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