In this blog you will find the correct answer of the Coursera quiz Market Research and Consumer Behavior Coursera Answers mixsaver always try to brings best blogs and best coupon codes
Week- 1
Graded Quiz
1.
Question 1
Which of the following is NOT an ‘Internal’
factor which can influence the behavior of consumers?
1 point
Age
Life-Cycle
Lifestyle
Family
2.
Question 2
Consumer behavior refers to the __________ and
behavioral processes involved when individuals
or groups search, select, purchase, use, evaluate or dispose
of products, services, ideas or experiences
to satisfy their expected needs
and desires.
1 point
Physiological
Philanthropical
Psychological
Philosophical
Peripheral
3.
Question 3
Under
rational approaches to consumer decision making, utility is maximized with
respect to which type of constrain?
1 point
Budget Constraint
Time Constraint
Health Constraint
Speed Constraint
4.
Question 4
Which
are the two distinct components of the psychological phase under the
‘Consumers’ Attitudes Perspective’?
1 point
Proactive and Reactive
Emotive and Cognitive
Primitive and Introspective
Affective and Formative
Cognitive and Affective
5.
Question 5
Which
of the following is not part of Maslow’s Theory of ‘Hierarchy of Needs’?
1 point
Social Needs
Safety Needs
Development Needs
Physiological Needs
6.
Question 6
Which of the following appeals is a component of
the ‘Motivational’ approaches towards ‘Consumers’ Thought Processes’?
1 point
Fear Appeal
Seductive Appeal
Communal Appeal
Prestigious Appeal
Hunger Appeal
7.
Question 7
Which
of the following functions is a key element of ‘Prospect Theory’?
1 point
Decision Profile
Risk Profile
Utility Profile
Demand Profile
Supply Profile
8.
Question 8
Under ‘Prospect Theory’, when value of the
product to be purchased is judged relative to a reference point,
it is called __________.
1 point
Odd-even pricing
Rational pricing
Reference pricing
Combative pricing
Peak-load pricing
9.
Question 9
Consumers usually have a tendency to favor
stability in their purchase decisions instead of change. This is called
__________.
1 point
Sample Bias
Selection Bias
Status Quo Bias
Estimation Bias
10.
Question 10
When consumers make purchases in a category
which does not require high involvement, but where frequency of transactions
are higher, consumers are getting involved in what type of buying decision
behavior?
1 point
Routine
Limited
Extensive
Intensive
Essential
11.
Question 11
Which of the following components of consumer psychology do not drive their behavioral processes?
1 point
Motivation
Perception
Memory
Adaptation
12.
Question 12
Which of the perspectives of consumer behavior involves responding to stimuli as provided by marketers?
1 point
The Cultural Perspective
The Behaviorist Perspective
The Economical Perspective
The Cognitive Perspective
Week- 2
Graded Quiz
1.
Question 1
When
consumers are in the ‘Need Recognition’ phase of the ‘Consumer Buying
Sequence’, we refer to the concepts of Ideal State vs. Actual State. When the
Ideal State is higher than the Actual State, from the perspective of marketers,
it is referred to as __________.
1 point
Cumulative Recognition
Emotional Recognition
Opportunity Recognition
Nominal Recognition
Cognitive Recognition
2.
Question 2
Usually
consumers seek information about the product they are planning to purchase from
alternative sources. Which of the following information sources is NOT one of
them?
1 point
Academic Library
Electronic Media
Internet Advertisements
Display Hoardings
Family and Friends
3.
Question 3
In
the ‘Post-Purchase Evaluation’ stage of consumer’s buying sequence,
Satisfaction is defined as the difference between experience and __________.
1 point
Elaboration
Understanding
Response
Expectations
Coordination
4.
Question 4
In
the ‘Elaboration Likelihood Model’ of ‘Attitudes Change’, when a product
purchase requires high involvement processing, marketing communications can
bring the change in attitudes through __________.
1 point
Peripheral
Cues
Focused Cues
Logical Strength
Argument Strength
Mediation
5.
Question 5
Suppose you entered a grocery store to purchase some coffee. However, when you entered the coffee aisle in the store, you realized that there were not only multiple different brands which offered the type of coffee you liked in different price ranges, package sizes and flavors, but also there were plenty of alternatives for coffee which you would like to try out, like tea and infusions. Under these circumstances, which kind of decision constraint are you facing in your purchase process?
1 point
Unexpectedness
Tiredness
Information Overload
Excitement
Enjoyment
6.
Question 6
You are the manufacturer of an unbranded product who is planning to launch it in a market which has already some established brands. Which of the following strategies you should adopt to acquire new customers?
1 point
Maintain both perception and attitude of consumers.
Maintain perception but change attitude of consumers.
Change perception but maintain attitude of consumers.
Change both perception and attitude of consumers.
Week- 3
Graded Quiz
1.
Question 1
Which of the following is a component of marketing research?
1 point
Competition
Pricing
Buying Behavior
All of the above.
None of the above.
2.
Question 2
Which is the first step in the marketing research process?
1 point
Analysis of data
Data collection
Specification of inforamtion needed
Interpretation of results
3.
Question 3
Which of the following is the best example in
which to apply causal research?
1 point
To
understand how consumers evaluate the Home Depot brand compared to competing
brands.
One-on-one depth interviews matching respondents and interviewers by gender.
The Andrew Jergens Company periodically conducting surveys to measure consumer’s
perceptions, attitudes and use of soap bars and related personal care products.
To determine the relationship between sales promotion and advertising expenditures and sales of Mercedes.
To gain insights on why Nokia is losing market share in Asia.
4.
Question 4
_________ are distinguished by the fact that the
researcher can randomly assign test units to experimental groups and also
randomly assign treatments to experimental groups.
1 point
Pre-Experimental Designs
Quasi-Experimental Designs
True Experimental Designs
Between and Within Subject Designs
Concurrent Designs
5.
Question 5
Which of the following research designs is NOT a type of descriptive research?
1 point
Normative Analysis
Regression Analysis
Case Study
Observational Study
Survey Report
6.
Question 6
When marketing researchers conduct exploratory
research, the purpose of the research is all of the following EXCEPT:
1 point
Understand casual relationship between a dependent variable and independent variable(s)
Establish priorities for future research
Refine a problem
Eliminate impractical ideas
Generate hypothesis
7.
Question 7
_________ validity measures the extent to which a causal relationship found in a study can be expected to be true in the entire population.
1 point
External
Independent
Internal
Construct
Dependent
Week- 4
1.
Question 1
A measurement scale with five response categories ranging from “strongly disagree” to “strongly agree,” which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus object is called a (n) ________.
1 point
Penta Scale
Opinion Rating Scale
Semantic Differential
Likert Scale
Stapel Scale
2.
Question 2
A ________ is a representation of the elements of the
target population, which consists of a list or set of directions for
identifying the target population.
1 point
Sampling Unit
Geodemographic Template
Hypothesis Testing
Census Tract
Sampling Frame
3.
Question 3
All of the following are common mistakes committed by marketing researcherswhen determining the wording of questions in a questionnaire for a survey EXCEPT:
1 point
Double-Barreled Questions
Ambiguous Words and Questions
Leading Questions
Clear Instructions
Complex Words and Questions
4.
Question 4
________ occurs when the sample results lead to non-rejection of a null hypothesis that is in fact false.
1 point
Type IV Error
Type I Error
Type III Error
Power of a Test
Type II Error
5.
Question 5
_________ validity measures the extent to which a
causal relationship found in a study can be expected to be true in the entire
population.
1 point
Internal
Construct
Dependent
External
6.
Question 6
All of the following are scales of measurement
for secondary data, except:
1 point
Nominal
Ordinal
Longitudinal
Interval
Ratio
7.
Question 7
When taking psychological measurements in survey
research, one category of single-item measures uses a scoring method for a limited
number of items that adds up to a given number. Also, this measure is used to identify
relative importance. This single-item measure is called:
1 point
Graphical Scale
Itemized Category Scale
Raml-Ordered Scale
Constant Sum Scale
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