In this blog you will find the correct answer of the Coursera quiz Marketing Analytics Coursera Answer mixsaver always try to brings best blogs and best coupon codes
Practice Quiz on the Marketing Process :
1. The start-up company you work for wants you to create the marketing process. What’s the first step you should take to develop the marketing process?
Analyze financials
Develop tactics
Establish a strategy
Create objectives
2. When setting your strategy, what is the first step to determining which customers align with your objective?
Targeting
Positioning
Product
Segmentation
3. Between 1988 and 1997, Camel cigarettes featured a cute cartoon camel on the packs and in commercials. What type of strategy is this considered?
Targeting
Segmentation
Positioning
Context
4.You work for a sunscreen company looking to expand its market share in the Pacific Northwest, which is famous for its rainy climate. Your sunscreen has a unique, chemical-free formula with proven longer water resistance. Which step in the marketing process should you focus on first?
Objectives
Strategy
Tactics
Financials
5. During exams week here at the University of Virginia, many coffee vendors set up carts in high-traffic student areas. One cart prominently displays “Fair Trade Certified.” What type of strategy are they using?
Segmentation
Marketing
Positioning
Targeting
Practice Quiz on Data Analytics Basics:
1. The football season at the University of Virginia has started and ticket sales are low. The university asks for your help developing new marketing to draw in local Charlottesville residents to the games. You find a website with reviews of the team, the stadium, and the concessions. What’s your next step?
Review the financials.
Attend a game to get a “gut feel” for whether to focus on marketing the team, stadium or concessions.
Determine what tactic you’ll need.
Find the review sentiment score using R software.
2.You work for a video streaming service and run text analytics on the reviews of your service and of your competitors. You discover a variety of factors that are important to your customers, all of which match your intuition except for one. Which output of the data analysis is surprising?
Avatar choices for account profiles are important
Streaming speed is important
Price is very important
Number of selections in the each genre is very important
3. You work for a potato chip company and determine that customers are concerned about the high salt content in your product. What type of analytics should you conduct to figure out how to assure customers that the salt content is at an acceptable level?
Marketing
Descriptive
Prescriptive
Predictive
4. The sneaker company you work for is set to release a limited edition shoe in the fall. What type of analytics will you conduct to forecast sales for these shoes based on three different marketing campaign options?1 point
Descriptive
Prescriptive
Predictive
Marketing
5. The restaurant you work for has been reviewed many times by customers on Yelp.com. What kind of analytics should you apply to these reviews to figure out which types of dishes are most recommended?
Predictive
Prescriptive
Descriptive
Marketing
6. How can data analytics help you make better marketing decisions?
Bad data can help you determine what NOT to do.
Analyzing data yields fail-safe predictions about what will happen as a result of marketing decisions.
Data analytics eliminates the need for traditional methods of customer analysis.
Analyzing data can help you take the optimal next steps to increase sales and improve revenue.
Final Quiz: the Marketing Process
- You work for a company that rents musical instruments to K-12 school districts and your objective is to increase the length of instrument rental contracts. How will segmenting your market help you achieve your objective?
It helps you decide which customers to target.
It will help you determine how much money to spend on a new marketing campaign.
It will help you determine which instruments are rented the longest.
It will help you determine who the competitors are in the market.Correct
1: You work for a company that sells organic baby wipes. You’ve segmented your market and have decided to target high-income urban families, but there are several competing brands of organic baby wipes. What will be an important part of developing your strategy?
Positioning
2. Your company sells over-the-counter sleep pills and has created the slogan “Sleep better than a baby, sleep like a teenager.” What element of strategy does this represent?
It helps you decide which customers to target.
It will help you determine how much money to spend on a new marketing campaign.
It will help you determine which instruments are rented the longest.
It will help you determine who the competitors are in the market.Correct
2: Your company has a marketing objective of improving the customer experience. What is the first step in the “strategy” process you’ll need to go through to decide which customer group to focus on?
Segmentation
3. Your company sells a lot of recycled copy paper to companies, but not school districts. What step in the marketing process are you going to focus on to bring in business from schools?
Tactics
Financials
Strategy
Objectives
3: Your company produces a natural cat litter your largest customer segment is high earning baby boomers.Your boss wants to target younger cat owners in the next marketing campaign with your cost effective eco-product.What step in the marketing process are you going to focus on to bring in more business from these younger cat owners?
Tactics
4. You work for a company that manages local bands. One of your bands is repeatedly turned down for record deals with big name labels. On the band’s website, you see hundreds of comments from fans. What should you do to help your band get a record deal?
Attend a live performance and ask audience members their thoughts on the band
Rely on your intuition about what the band needs to do
Use text analytics to look for trends
Review the financials
4: Food & Wine Magazine just published their list of the best restaurants and you are surprised that the restaurant you manage isn’t on it. You head to Yelp.com to read your online reviews. What’s your next step?
Find the review sentiment score using R software.
5. You work for a snow shovel company and find reviews of your product online from customers in Siberia and Alaska. After analyzing the data, you discover some unexpected results. Which of the following shovel attributes is surprising that customers in these areas are concerned about?
Color
Price
Sharpness of shovel blade
Non-stick capabilities
5: You work for a company that sells teacher supplies, primarily to K-5 elementary schools, with two-day delivery. You want to better understand your market and so you analyze the data from product reviews and sales, which yields some surprising results. What surprising factor does the analysis reveal your customers care about?
Delivery time is not that important.
6. The clothing chain you work for attaches survey links to the bottom of receipts so customers can go online to rate their experience and earn a 15% off coupon for their next purchase. What type of analytics should you perform to gain insights from this survey data?
Prescriptive
Descriptive
Predictive
Marketing
6: You work for a company that sells cleaning products. From reviews, you discover that customers are concerned that the smell of the products is hazardous to their health. What type of anakytics will you conduct to figure out how to assure your customers the product is safe?
Prescriptive.
7. You work for the Bösendorfer piano company and want to market your 97-key concert grand piano as a better purchase than an 88-key Steinway concert grand piano. Which step in strategy process are you working on?
Marketing
Positioning
Segmentation
Targeting
7: Your company sells sports energy drinks and has created a campaign with the slogan “Ski all day and party all night.” What element of strategy does this represent?
Targeting
8. The deodorant company you work for purchases QR data about supermarket purchases. You’re trying to find out more about the connection between purchases of your product and other purchases a customer makes. What type of analytics should you perform to understand more about any possible connections between one purchase decision and another?
Marketing
Predictive
Descriptive
Prescriptive
8: You work for a popular athletic wear company that wants to launch a women’s swimsuit line in the spring. What type of analytics will you conduct to determine how one-piece vs. two-piece bathing suits will sell this year?
Predictive
9. You work for a cookware company that sells crockpots that are programmable by smartphones. You’re reviewing a new ad campaign to promote this product. What type of analytics will you conduct to forecast the impact of this campaign?
Descriptive
Prescriptive
Marketing
Predictive
9: You work for a tech start-up company and have run a descriptive analysis using review data from your website about your tablet. You learn that price is the biggest concern with college students ages 18-35. What type of analytics will you conduct to determine how to improve sales to this target market?
Prescriptive
9: You Work For cookware company that sells crockpots that are programmable by smartphones. You’re reviewing a new ad campaign to promote this product. What type of analytics will conduct to forecast the impact of this campaign?
Predictive
10. What is the goal of the marketing planning process?
To determine how much money your company should spend on an ad campaign.
To create an effective marketing plan to achieve an objective
To predict the outcome of a marketing campaign.
To learn more about your customer base and various subgroups that comprise it.
10: How can data analytics improve marketing strategy?
It provides deeper insights into what matters and what is most likely to work.
