Rooted in rock 'n' roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style …
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Rooted in rock 'n' roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990, and have been renowned for their great-fitting jeans and vintage-inspired apparel and accessories ever since.
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