Introduction to Marketing Coursera week 4 Quiz

In this blog you will find the correct answer of the Coursera quiz Introduction to Marketing Coursera week 4 Quiz mixsaver always try to brings best blogs and best coupon codes

1. Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do?


2. In the STP framework, what does “STP” stand for?


3. The Gillette Sensitive portfolio (pictured below) “combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin.” What is the point of difference in this positioning statement?


4. In Nike’s brand mantra “Authentic Athletic Performance,” which of the three words is the emotional modifier?


5. Disney, started by brothers Roy and Walt Disney, is one of the world’s most famous mass media corporations. What type of name is Disney?


6. In Professor Kahn’s lectures, she discussed the two axes of color. What were the two axes?


7. Which color is most preferred by men and is known to curb appetite?


8. A lot of designer clothing companies will send free clothes to celebrities with hopes that the celebrities will wear their clothing in public and attract more customers to the brand. What mode of endorsement are these clothing companies trying to achieve?


9. The image below, which displays Nivea’s packaging since 1963, is an example of the ____________, which is when companies use tiny little tweaks to make sure their packaging and brand stay modern.


10. Due to massive customer heterogeneity, Professor Fader would say there’s more opportunity to “move the needle” via ___________ than ___________.


11. Tesco and Harrahs rose to prominence in their industries by exploiting which “crack in product centricity”?


12. In a customer-centric approach, which customers should you be most concerned with?


13. When Joe was working in finance, he bought all of his suits at Macy’s, a department store. Once Macy’s finds out about Joe’s plans to return to business school, what customer-centric approach would Professor Fader recommend that Macy’s takes with Joe?


14. Customer centricity requires zooming in on your important customers. As you do so, which of the following strategies do you want to focus on?


15. Sometimes at the hair salon, the receptionist will ask if you also want to get a manicure while you’re there. What is this an example of?


16. In a product-centric company, rewards would be measured on metrics like all of the following EXCEPT:


17. In a customer-centric company, sales bias is on the side of the ____________ in a transaction.


18. The thought process for a ________-centric company is “How many possible uses of this product?” The thought process for a ________-centric company is “What combination of products is best for this customer?”


19. Which of the following is NOT an example of basic analytics for pricing decisions?


20. Gloria owns a 100-acre property that needs to be mowed every week. Christopher mows the property for her at the cost of $20 per acre. John wants to mow Gloria’s lawn instead. According to Professor Raju’s analysis of Economic Value to the Customer, what price should John charge to persuade Gloria to hire him instead of Christopher? in switching her landscaper?


21. John decides to charge a flat fee of $2000 for mowing any sized property. According to Professor Raju’s analysis of Economic Value to the Customer, who would be willing to pay more for John’s services than Christopher’s?


22. Which of the following is NOT a product that has predominantly digital attributes?


23. Horizontal Conflict is when there is conflict between _____ while Vertical Conflict is when there is conflict between _____.


24. Which of the following is a non-digital attribute?


25. According to Professor’s Bell lecture, changing which of the following had the greatest impact on operating profits?


26. Which of the following best represents the idea of price elasticity?


27. Which of the following is NOT one of the four inputs to the pricing process?


28. Which of the following is not one of the 7Ms?


29. Toys “R” Us is the name of a major retailer that sells toys and other kids products. What type of name is Toys “R” Us?


30. Under the Elaboration Likelihood Model, a firm should only use central routing in their marketing messaging if customers have:


31. The tagline for Disneyland is “The Happiest Place on Earth.” What type of tagline is this?


32. In relation to the Elaboration Likelihood Model, Professor Kahn discussed the peripheral cues that people use to accept or reject messages. Which of the following is NOT one of the peripheral cues that she mentioned?


33. If a company has used a celebrity endorsement in an “imperative mode,” what message is the celebrity conveying?


34. In her lecture, Professor Kahn discussed how difficult it was for Oldsmobile to reposition its automobiles among younger consumers. Perhaps they could have tried to evolve the Oldsmobile brand more gradually. All of the following are ways to evolve brands more gradually except for:


35. How do you calculate Price Elasticity?


36. What are customer-centric companies required to do?


37. What do the acronyms of the AIDA Model stand for?


38. What is the definition of the Endowment Effect?


39. Understanding the process of perception is critical to understanding branding because:


40. Which of the following factors does NOT reduce price sensitivity?



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