How did page rank used to be determined? (Select all that apply.)
By an exponential rank from 0-10
By the quality of links to your website
By the number of visitors to your website
By the amount of links to your website
What IS NOT a best practice for creating strong site authority through links?
Edit your back link profile regularly
Try to remove spammy links
Make sure that good keywords in anchor text is used for links
Have a link exchange with another website
A natural link profile would have a link such as:
(Select all that apply.)
Anchor text surrounded by content that relates
Why is social media an important tool of off-page SEO? (Select all that apply.)
It helps to build a brand
Social media can improve site authority just like any other link
Some social media pages are crawled and indexed
What IS NOT an opportunity of Pinterest?
Pins and boards are indexed
Pinterest can create a strong back link profile to your website
Ranks well for long tail niche keywords
Boards with more active followers rank better in searches
Which elements make up an effective Off-site SEO strategy? (Select all that apply.)
Check Toolbar PageRank
Increase brand recognition through social media.
Gain genuine, high-quality links to your site.
Which of the following are best practices to earn links naturally and be judged well by Google? (Select all that apply.)
The relevance of sites linking to your site.
Skillfully manipulating other sites to link to your site
Having requests for “no follow” code on links
Quality of links back to your site
Gaining a high amount of links to your site from other related sites attracted by good content
Which of the following are good ways to earn links to your site naturally? (Select all that apply.)
Cater to your user base
Purchase links from related sites
Create a great user experience on your site
Provide great content for your user base
Which of the following are ways to optimize social media as part of your overall SEO strategy? (Select all that apply.)
Make attention to social media part of your overall SEO strategy, but you don’t need to focus on it until much later in the process
Create great content that is attractive as a Tweet or Re-Tweet.
Neglect “no follow” links because they have no SEO benefit.
Optimize your Pinterest boards.
In which of the following ways can link analysis benefit your SEO? (Select all that apply.)
Improve site authority